Optimizing the search engines, organically, may seem to be far-fetched for many a businesses, big, medium, or small. However, if concentrated efforts and placed over a few months of time, this Internet marketing model can deliver unprecedented results, with expected ROI.
Here we have identified Top 10 important SEO trends that, if looked into with intent, will work in favour of businesses in 2021.
Artificial Intelligence (AI) is the present and certainly the future of tech. With entities that have embraced AI increasing with every passing day, it’s pertinent for businesses to use its power and authority to their benefit and devise SEO strategies around it. Some areas where AI can boost SEO are link-building, keyword research and optimization the digital resources.
Quite a few leading brains have confirmed that come 2021, search engines, especially Google, will consider only the mobile version of the site to determine its rank. So, businesses should always ensure that their online properties are mobile ready and optimized. Every mobile page of the site has to be intuitive, can be navigated seamlessly, and all its details should be available, all the time.
As more and more businesses are going online, it’s imperative that more and more users are taking advantage of local searches to their benefit. Searches using keywords, ‘near me’ ‘open now’ and ‘today/tonight,’ have increased exponentially. As a result, businesses should put their best foot forward to implement strategies which help them get more and more local traffic on their online properties.
Bad user experience is what the businesses must avoid to ensure repeat visitors. Factors such as fast load times, seamless navigation, use of proper fonts and optimized & high-quality images is essential. To add to that, businesses should make optimum use of videos, infographics, and blogs to ensure that visitors get the value of time they spend on their online properties. Last, but not the least, protocols need to be at place to ensure secure user experience.
Guys, let’s accept this. It’s far more convenient for users to watch a video than to get a feel of an all-text article. Perhaps that’s why; video sites like YouTube have become so popular. With Internet becoming readily available and far more economical to consume, as of now there are 30 million active users on YouTube. So, come 2021, businesses should harness the capabilities of this video site with effective and meaningful strategy at place. Essence is to focus a lot more on sharing knowledge than selling.
In 2021, SEO will get driven by user behaviour. Focus will be on what the customer wants to achieve, and to help him achieve it by delivering meaningful, easy to comprehend, and easy to consume content. Businesses will push the SEO experts ever harder generate revenue with quality leads along with quantifiable traffic.
It’s a well-known fact that Expertise, Authoritativeness, and Trustworthiness (E.A.T) are the prime factors around which search engines, most notably Google, evaluate the quality of pages. In essence, to ensure that quality content is implemented on their online properties, businesses should continue to work on the tips and strategies that meet E.A.T standards.
Long Tail Keywords are a combination of words using which people are searching the web. As per the analysis of the most popular brains in the SEO industry, long tail keywords account for nearly 70% of web searches. If implemented properly, these keywords can outrank competition. So, businesses are utilizing astute content experts to churn out meaningful content around these keywords and should continue to do so in 2021 as well.
SERP or Search Engine Result Pages are the pages that search engines show to the user when he issues a query. Knowledge Graphs are panels that appear on the top right of the SERPs page along with the search results.
In 2021, it’s imperative for businesses to continue to work on strategies that enable their brand SERPs to give users a positive, accurate and convincing view of that brand. Fortunately, as of today, SEO experts have control over several parts of all-brand SERPs and knowledge graphs. So, by implementing certain legitimate practices and procedures, optimization of these page elements is more than possible.
An unprecedented 27% of online population uses voice search. Specially, on mobiles, people find it far more convenient to speak rather than type with a keypad. So, in 2021, businesses looking to enhance their web presence should optimize web search to good effect to stay afoot with the competition.
So, the time is ripe to exploit the true capabilities of search engines. Just utilize the suggestions highlighted above and feel at home when it comes to Search Engine Optimization (SEO).