Before we talk about two main pillars of digital marketing, first of all we define Digital Marketing. Basically, Digital Marketing is the component of marketing that encompasses all marketing efforts to promote products and services by using internet or an electronic device or both. To know more in details about digital marketing, you can read our previous blog post What is Digital marketing?

Two main components of Digital Marketing are:

  1. Digital Online Marketing
  2. Digital Offline marketing

Digital Online Marketing are also called Online Marketing or Internet Marketing or Inbound Marketing. The most important categories of Digital Online Marketing are given below:

  • Search Engine Optimization (SEO)
  • Search engine Marketing (SEM)
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM)
  • Pay-per-Click Advertising (PPC)
  • Content Marketing
  • Affiliate Marketing
  • E-Mail Marketing
  • SMS Marketing
  • Influencer Marketing
  • Video marketing

Digital Offline Marketing are also called Offline Marketing or Traditional Marketing or Outbound Marketing. The most important categories of Digital Offline Marketing are given below:

  • Enhanced Offline Marketing
  • Radio Marketing
  • Television Marketing
  • Phone Marketing

The above two components or pillars of digital marketing use internet or electronic devices to promote the products and services. We will explain in details about types of online marketing and types offline marketing in our coming blog post.

In Digital Online Marketing Internet is required but in Digital Offline Marketing internet is not necessary to advertise the products and services.

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